What is Inbound?
It is a new way of thinking, based on the idea of creating and sharing quality, targeted content through digital marketing tactics. This personalisation acts as a magnet that attracts potential customers looking for specific products or services.
To understand Inbound you need to understand customers and how their buying behaviour has changed in recent years.
In the past, salespeople had the answers to questions such as: how much does it cost, who uses this product, what is the offer, how does it compare to others? In short, they were needed in the process.
Today's customers do NOT need a salesperson to know the answers to these questions, because they are all available on the Internet.
Companies that do Inbound Marketing focus on their customers and not on their products, therefore personalising the shopping experience to the customer's context.
Attract
We want to attract the right strangers (your ideal customer) to your website and your products and services, through irresistible, quality content that answers the questions they have. Remember: they are looking for answers, not products or services. Blogging, Social Media, SEO, and even Online Display are some of the tools we will use.
Convert
We will convert these visitors into qualified leads through attractive call-to-actions, optimized landing pages, and offers that are perfect for each individual. Contact information is the most valuable currency for us and we will receive it in exchange for premium content. This includes eBooks, whitepapers, infographics, articles, tip sheets, case studies, etc.
Close
When generating contacts for the database, we must manage the records, integrate them with CRM or automation tools, and carry out the lead nurturing process. We will adapt to the user's buying cycle with lead scoring, to determine the right time to convert them into customers.
Delight
This often overlooked component of Inbound Marketing is your secret weapon for renewals and referrals. Once someone is your customer or client, we will continue to provide them with information that helps them in their personal and work life, so they will continue to see us as a leader in our field. And they will be happy.
Customer-focused
Attract and captivate the customer
Use digital media
Communication is two-way
Reach qualifiedcustomers
Easy to measure, ROI guaranteed.
We are the best Inbound Marketing agency in Canada. Unlike all the others, we measure our success by the increase in sales of our clients. Our strategies to get more leads and convert them into sales, make us the best. Ready to start selling more? Talk to one of our advisors today.
What are you waiting for? Let's talk, get in touch with us like this:
Phone: 778-715-9599
Email: talkto@digitalfriks.com
Visit us: 12-8465 Harvard Place, Chilliwack, British Columbia V2P 7Z5, CA